Two campaigns. Emails + ads. Built fast, built to entertain, built to scale.
scroll ↓Campaign 01
Someone leaked it. We had to call the only one who could handle it. And oh my — nothing could have prepared us.
Email 01 of 03
Shinesty
something leaked from the vault.
We didn't send this. Someone did. We have no idea how it got out.
Email 02 of 03
Shinesty
The truth is out there.
He found the leak. But, well...
Email 03 of 03
Shinesty
It's out. No taking it back.
The thing we couldn't contain. The Creative Brain Hammock™ is here.
Ads — Campaign 01
Static ad concepts for feed and stories, built from the campaign's visual assets.
Feed 1:1 — KV hero · Awareness
Key visual. Confidence, skyline, product visible. Top funnel.
Story 9:16 — Energy/comedy · Mid funnel
The most narrative shot from the session. Controlled chaos. Hook in 0.5s.
Feed 1:1 — The leak moment · Awareness
Campaign narrative in one image. The "leak" without explaining it.
Feed 1:1 — Product close-up · Consideration
Product + texture + context. For people who already know what it is.
Feed 1:1 — Editorial flat lay · Teaser
Editorial tone. The prints as "classified documents." Campaign meta-narrative.
Feed 1:1 — Atmosphere · Curiosity hook
No product. Pure intrigue. Early awareness or creative retargeting.
Facebook/Display — Finished design
"New Hire Dropping Now." Copy + product. Ready to run as landscape static ad.
Story / Reels — Finished design
"Finally, a senior that fits." Full frame product + headline + CTA. Production-ready.
Feed 1:1 — Pure typographic · Brand
"New Hire Dropping Now." No image. Shinesty red. Copy does all the work.
Campaign 02
A 3-email campaign. A royal decree, a collection revealed, and a limited edition worthy of actual royalty — the Jewel Box Edition, shipped in the actual chest.
Email 01 of 03
Shinesty
You've been summoned.
A royal decree for your jewels. Thou shalt open this email.
Email 02 of 03
Shinesty
The chest is open.
300 years of baroque excess. Now in your size.
Email 03 of 03
Shinesty
All rise.
The royal package has arrived. Every jewel, now exhibited.
Ads — Campaign 02
Ad concepts for the Family Jewels Edition — product, lifestyle, and campaign-derived.
Feed 1:1 — Curiosity hook · Top funnel
The double meaning in the copy. The image does the rest. Guaranteed hook.
Story 9:16 — Female hero · Awareness
Full body, face, complete product. The most versatile shot from the session.
Story 9:16 — Male hero · Awareness
Product visible, attitude. Burgundy curtain. Mirror of the female hero.
Feed 1:1 — Narrative couple · Conversion
The most emotional image. The reveal moment. Intentionally ambiguous copy.
Display landscape — Vault Edition CTA
"SHINESTY ROYAL RESERVE" is in the image. Minimal copy. Photo closes itself.
Display landscape — Teaser pre-drop
Closed chest. Full baroque scene. Maximum intrigue, minimum reveal.
Feed 1:1 — Female product · Consideration
Burgundy + gold. Full print. For those who already know what this is.
Feed 1:1 — Tactile detail · Retargeting
Product close-up. For people who've seen the campaign and need one last push.
Display landscape — Drop announcement
Full baroque scene. Open chest, diamonds, scepter, gold coins. Everything.
Display landscape — Dark baroque variant
The dark product. Different palette, same world. Variant for creative fatigue.
I move fast, I care about the details, and I understand that good production is invisible — it just makes the creative work harder.
Let's talk → sebavizzo@gmail.com
